Chiro websites
Your next patient is asking AI who to call.
I spend every week creating content for chiropractors and teaching them how to run their ads. That is how I found this problem.
I build chiro websites that get found in AI search and turn a nervous first-timer into a booked visit.
Live in 7 to 10 business days. You own it outright, no monthly.
A patient in pain gives you roughly ten seconds.
They cannot tell who you help.
Your headline says "Chiropractor" and a city name. That was written at Google, not at the person holding the phone.
They cannot book.
A phone number and a contact form that emails the front desk is not booking. It is a request to be called back.
AI cannot read you.
When somebody asks an assistant who to see for sciatica nearby, your practice is not in the answer.
What I found
I read the page source on 25 chiropractic websites.
Sacramento, Boise and Charlotte. Independent practices only, no franchises. I did not judge them by how they looked, I read the code, so every number here is checkable.
24 of 25
had a headline that named no symptom
21 of 25
had no way to book from the homepage
15 of 25
had no local business data an AI assistant can read
None of this is about effort. These are good practices with real patients. The websites are just doing a different job than the one they need to do.
The window
If your site is more than two years old, it was built before any of this mattered.
Patients only started asking AI who to call in the last couple of years. Before that, nobody building a chiropractic website had any reason to think about whether a machine could read it.
So if yours has not been rebuilt since then, it is not that somebody did a bad job. It was built correctly, for a world that has since changed.
That is the whole opportunity. Most of the sites I looked at have not caught up, which means being the practice AI actually names is still available in your city.
It will not stay available. The doctors who move on it now get a head start that costs them nothing extra to take.
- Has your website been rebuilt in the last two years?
- If a patient asked an assistant for a chiropractor near you, would your name come up?
If either answer is no, that is what the call is for.
This is not a five page brochure.
A chiropractic site carries a load a plumbing site does not. Google holds health pages to its highest trust bar, and your patients search by symptom, not by your job title.
A page for every condition you treat.
Sciatica, neck pain, headaches, whiplash, disc. Patients search the symptom, and these are the pages the big directories cannot beat you on.
A page for your technique.
Gonstead, Activator, NUCCA, Thompson, Webster. The directories have no technique pages at all, so this is the search nobody is competing with you for.
The auto accident and personal injury silo.
Kept separate on purpose, because it is the highest value search in chiropractic and it deserves its own pages rather than a mention.
You, as a verified entity.
Your name and DC, state license, NPI, college and certifications, visible on the page and in the code Google reads.
Answers to what AI actually gets asked, and a Google Business Profile to match.
"Can a chiropractor help with sciatica" gets asked constantly and almost no chiro site answers it in a form an assistant can quote. Your profile gets handled in week one, because it is the record AI leans on for who is nearby.
Insurance answered before they have to ask.
It is the quietest reason a first-timer closes the tab, and most chiro sites make them call to find out.
Booking one tap from anywhere.
A sticky header with a clickable phone number and a book button that follows the patient down the page.
Real photos of you, your team and your room.
A nervous first-timer is trusting a stranger with their spine. Stock models are the worst possible shortcut.
You own it. There is no monthly.
A lot of the chiropractors I talk to are not really customers of their web company. They are hostages.
You pay every month, you cannot get into your own site, and some of those sites go dark the day you stop paying.
If somebody else is holding your domain right now, that is a solvable problem, and it is the first thing I will look at on the call.
Here it is one fee, the site is yours from day one, and nothing about it depends on you continuing to pay me. Revisions until you approve it, within four weeks of kickoff.
A chiro build is $5,000.
That is everything in the list above. Condition pages, technique pages, the personal injury silo, the trust layer Google requires of health sites, and the code that makes you readable to an assistant.
Priced for the scope, not for the page count.
- Typically 7 to 10 business days from kickoff, often faster
- You own everything from day one
- Revisions until approval, within four weeks of kickoff
- Edits and updates included for a full year after launch
- Pay in full at kickoff and take 15 percent off
I run two builds at a time. When both slots are full, your kickoff moves to the next opening.
My first five chiro builds are going out at a founding rate. Ask on the call whether it is still open.
Who this is for.
A good fit
- You own the practice and you make the call
- Your site has not been rebuilt in the last two years
- Patients are coming in, but the website is not why
- You would rather own an asset than rent one
- You can get me photos and your story inside a week
Not a fit
- You want the cheapest site on the internet
- You want to lead with a discounted new patient special
- You want somebody running your marketing every month
Fifteen minutes, and you will know either way.
I do not sell a site without a conversation. On the call I will open your site with you and tell you what AI currently sees when it looks at your practice.
You will know whether this is worth doing. If it is not, I will say so.
Scheduler not loading?
Questions.
My site is only a few years old. Does it really need redoing?
If it was built before patients started asking AI who to call, then it was built to a spec that no longer covers the way people find a chiropractor. The pages can look fine and still be unreadable to an assistant. That is the specific thing I check on the call.
What if I am already locked into an agency?
Bring whatever you actually own. If they are holding your domain, I will show you how to get it back, and that is a normal part of these conversations rather than a rare problem.
What do I need to have ready?
Photos of you, your team and your office. Your story. The conditions you treat. Your reviews. Onboarding walks you through all of it so you are not guessing.
Do you write the clinical content?
I write the pages and you approve every clinical statement. Anything clinical gets qualified language and a real citation, never a bare claim.
How long does it take?
Typically 7 to 10 business days from kickoff. The clock starts when I have your photos and your story, not when you sign.
What happens to the site later?
It stays yours. There is nothing you are required to buy afterward.